Friday, February 25, 2011

Who are your stakeholders & what do they expect?

One of the key omissions made by enterprises when acquiring business technologies is failing to clearly understand / define the needs of the people, departments, companies, and suppliers that are involved in the event. We ALL tend to minimize, or ignore, the stakeholder analysis. Result? Many, many failures to deliver value to the enterprise.

Per the Project Management Institute PMBOK, stakeholders are: 

I know... In today's economic environment, we all tend to bow down to the pressures of "Just get it done." Guess why acquisitions fail to deliver, cost too much, have poor contractual terms and conditions, exceed the budget, or expose the enterprise to legal risks? We never seriously clarified what it was we were doing.

So, here's your best bet to gain more effective results: Conduct a stakeholder analysis for every IT acquisition. Try to discover the primary individuals or entities that will be involved in, or impacted by, your actions. Ensure that you at least look at their surface needs and expectations. (Surface is NOT optimal, but it's a massive improvement from the norm.)

Next, document the expectations of those stakeholders. Put what you know in a table or spreadsheet format. Look over your lists and set priorities.

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