Showing posts with label non compliance. Show all posts
Showing posts with label non compliance. Show all posts

Monday, December 30, 2013

Washington D.C. is "upset" with China for counterfeiting & piracy issues?

"...counterfeiting and piracy remain at unacceptably high levels and
continue to cause serious harm to U.S. businesses across many sectors of
the economy,” 

Source: The Hill, 26 January, 2013

Does ANYONE is D.C. have a clue? Have they all become completely brainwashed by the so-called copyright enforcement industry "spin" on reality? Do they genuinely believe that the average Chinese on the street gives a %&$# for the financial impact of their actions on multi-billion dollar U.S businesses? 

Is it possible the root of the issue is that the powerful lobbyists for the video, music, & software industries are driving this attitude? Gee... You think?

I think we can all recognize that China has a completely different perspective on many accepted Western business concepts. Expecting the Chinese government (&/or people) to play the game by our rules is completely ego-centric & consistently doomed to failure.


For example: The current "developed countries" generation has been bombarded by the music, video, & software industries with "anti-piracy educational" materials nearly since birth. Industry agenda copyright education programs have been pushed on the young population for approximately 19 years. Bottom line impact? Zero... Scare tactics simply do not work. (But they're really great for generating all that free anti piracy publicity...)


If we want to reduce the breadth & depth of counterfeiting & copyright piracy - around the globe - we will only do so when we can present a viable alternative to "getting toys for free." And the problem isn't merely China. It's the entire structure of intellectual property marketing that is so antiquated. We "want" the world to buy our products, yet.we continue to price the products according to our own narrow profit expectations rather than the ability of the consumer to actually pay.


We, the developed nations of the planet, have completely forgotten how to price for sales. We continue to blindly push pricing for maximum profits instead of local potential. Guess what? If the majority of your prospects or customers cannot afford to legally purchase your products, the end result is rampant counterfeiting & piracy.


If you genuinely want to reduce music/video/software piracy &/or counterfeiting, find ways to demonstrate the business (or personal) value of the genuine products. As long as we continue to shape the message in terms of its impact on massive multinational western corporations, & not on the value driven to the individual, we will not "get through."


Hey, China... Here's a thought: you can download & use OpenOffice for free & it works just like that over-priced so-called world standard business productivity software. THAT will reduce at least one serious piracy issue.

Wednesday, November 7, 2012

A Software License Is NOT a Software License

I just read an excellent post on the ITAM Review. It's entitled "Oracle Customer Has Licensing Meltdown" and is located HERE.  Please take time to look it over. Both Martin & the original author have excellent points - points about software licensing issues that we continue to encounter yet never effectively address in the real world.
Software License Terms & Conditions Can Be Changed By The Licensor At Any Time & Without Directly Notifying You.
The key problem is this: As business technology consumers, specifically software consumers, we do not effectively negotiate our licenses. If we did, then we'd actually have to read the license. Having read a software license, and actually understood the inherent instability of the agreement, any sane negotiator would - or rather should - dump the product & the supplier right out of the supply chain and move on to their BATNA.

Instead, we either fail to read the license; or we do not understand what we're reading; or we assume that the copyright holder won't actually enforce the terms; or we treat the acquisition the same as a crack junky desperate for their latest fix - purchasing without regard to future problems.

Here's the bottom line: If you see a clause in a license that looks like this -
Modifications To This Agreement
"We reserve the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. You can find the most recent version of these terms and conditions on the Site, with the date of last modification noted above. Such modifications shall become effective immediately upon the posting thereof. Therefore, we encourage you to check the date of our terms and conditions whenever you visit this Site to check if they have been updated. You must review this agreement on a regular basis to keep yourself apprised of any changes. If you do not agree to the revised terms and conditions, your sole recourse is to immediately stop all use of the Services. Your continued use of the Services following the posting of modifications will constitute your acceptance of the revised terms and conditions."
It means you do not have stability relating to your existing license terms. This basic wording will show up in your original license as well as contract renewals, updates, upgrades, (even patches) so look for it BEFORE installing. Once you have activated the license by installing (or even accessing) the product, you are stuck with the new terms.

Keep in mind that each of these license agreements also includes a "Right to Audit" clause that will be enforced by the licensor. During that audit, you will be responsible for conforming to the CURRENT terms & conditions for each product. If you are not up to speed on those changes, the auditors don't particularly care. You will pay the fines & penalties for being out of compliance.